Friday, September 3, 2010

Bitchin' Ads!- Tipp-Ex Youtube Campaign

Correction fluid tape isn't exactly the most exciting thing in the world and coming up with an ad campaign to get people interested requires a lot of creativity. Well, folks over at Tipp-Ex (or whoever their agency was, but I can't seem to find who) got pretty creative with this interactive Youtube video. It beings as a regular looking Youtube video but then proceeds to allow audience interaction. The hunter who is about to shoot the bear in the video pauses, grabs the Tipp-Ex correction tape from the side advertisement, and whites out the title of the video. The audience is then invited to type in a new title for the video and watch it. You can type in anything such as "hunter dances with a bear," "kisses a bear," "farts on a bear," and yes, even "fucks a bear." Hilarity ensues! This sort of creativity is why I love advertising so much! Check it out here! http://www.youtube.com/tippexperience

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