Sunday, September 19, 2010

Cool Sh*t!!- iPad Used for Holographic Stop Motion Animation

Ad Agency Dentsu London partnered with design consultancy Berg to create the ipad's greatest and most futuristic feature yet! A short film titled Making Future Magic was developed by the agency using the ipad to create holographic images through stop motion animation. I've embedded the short film below and it comes with a brief explanation in the beginning on how the film was created. I didn't full understand it to be perfectly honest, but once the film began rolling, it all came clear. It's truly a sight to behold. Here is an explanation by BERG on how they made these "light paintings" come to life:

"First we create software models of three-dimensional typography, objects and animations. We render cross sections of these models, like a virtual CAT scan, making a series of outlines of slices of each form. We play these back on the surface of the iPad as movies, and drag the iPad through the air to extrude shapes captured in long exposure photographs. Each 3D form is itself a single frame of a 3D animation, so each long exposure still is only a single image in a composite stop frame animation.

Each frame is a long exposure photograph of 3-6 seconds. 5,500 photographs were taken. Only half of these were used for the animations seen in the final edit of the film."

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

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